The world of video marketing has skyrocketed in the last decade! According to Hubspot, 79% of marketers who aren’t using video plan to build a video strategy in 2022, and 99% of those who already use video are planning to use it more.
If you haven’t joined in on the fun and effectiveness of video marketing, now is the time to begin! At Choose Life Promo, we can help.
Video Marketing for Pro-Life Organizations
Video marketing for brick-and-mortar, local business is VERY different than video marketing for pro-life organizations. At Choose Life Promo, we serve the pro-life community and are dedicated to changing and saving lives.
We know how essential it is to take the time to effectively target your donors and clients in a way that’s memorable and engaging. Video marketing is effective for engaging your target audience online, and incorporating it into your marketing strategy will become more of a necessity as time goes on.
Speaking to Your Target Audience
Our creative video team has experience developing short and long-form videos with highly specific messaging targeted at the audience you want to reach. It’s important to speak their language and capture their attention through visual elements based on the likings of the unique demographic you’re trying to reach.
Generations like Gen Z, Millennials, and Baby Boomers look at life through a completely different lens. It’s essential to meet them where they are to gain their trust and engage them to take action.
According to the Internet Advertising Bureau IAB, Gen Z typically have an attention span of just 8 seconds, a few seconds shorter than millennials, who come in at approximately 12 seconds. Video is an excellent way to capture their attention to promote your organization and the services you provide.
Types of Video Content
Again, the type of video content we offer will be designed around your ideal target audience. So if you’re trying to reach the abortion-minded woman, we’ve got you covered. If you are wanting to connect with your donors online through video, we also have you covered!
At Choose Life Promo, we offer appealing donor videos as well as client-facing social media videos to reach the abortion-minded woman.
Reach out to us if you have any questions about anything video marketing and what we offer.